National Heritage Administration Partners with National Geographic to Promote Natural Heritage

MOU Signed at Changdeokgung Palace
Launch of Photo Crew and Exhibition Planned

The National Heritage Administration will sign a memorandum of understanding (MOU) on September 15 at Changdeokgung Palace in Jongno-gu, Seoul, with The Nature Holdings brand "National Geographic Apparel" to promote and expand the use of natural heritage. The aim is to reinterpret the beauty and value of natural heritage through modern content and programs, making it more familiar to the public and providing opportunities for direct experiences.

The main points include ▲ promotional activities for natural heritage ▲ joint production of content and programs themed around natural heritage ▲ and establishing a cooperative system to spread the value of national heritage. As their first collaborative project, the two sides will launch the "National Geographic Photo Crew" (tentative name), which will gather photography enthusiasts to capture images of natural heritage sites in the Seoul and Gyeonggi regions and hold exhibitions. Major works will be made available as high-quality images through the national heritage digital service.

They will also promote the "National Heritage Exploration Program," where children and families can directly explore natural heritage. The program aims to introduce the beauty of nature and the value of heritage in an engaging way, while broadening public understanding of the need for preservation.

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