Small Enterprise and Market Service to Open 7 Popup Stores in Collaboration with Musinsa

Strengthening Product Competitiveness of Small Business Stores
Expanding the Influx of Younger Consumers Expected

The Small Enterprise and Market Service announced that, starting from September 11 until October 31, it will operate a popup store in collaboration with Musinsa at seven lifestyle-focused retail locations.

This popup store was planned to strengthen the product competitiveness of small business stores and attract a younger consumer base by selling Musinsa's products at lifestyle-focused shops selected for the "2025 Small Retail Store Consulting" program.

Products Sold at the Popup Store

The event will be held at seven locations, including Prana Table, Friday Movement, Better Earth Zero Waste Shop, Swallow Bakery Cafe, Kind of Summer, Nomanism Yeonhui Branch, and Eunyoung General Store Zero Waste Shop, which are a mix of select shops and lifestyle goods stores.

Going forward, the Small Enterprise and Market Service plans to strengthen both online and offline promotions in collaboration with Musinsa to enhance the brand image of small business stores and increase their sales.

Chairman Park Sunghyo stated, "This popup store is an event where Musinsa and small business stores can grow together," adding, "We will continue to support the expansion of sales channels and stable growth for small businesses through cooperation with various private companies."

This content was produced with the assistance of AI translation services.