"K-Pop Demon Hunters Act" Proposed
Support for Production, Distribution, and Overseas Expansion

Min Hyungbae: "The Future of the K-Content Industry Depends on the Reinvention of Tradition" View original image

A bill known as the "K-Pop Demon Hunters Act," which supports content utilizing elements of traditional culture, has been proposed.


Min Hyungbae, a member of the Democratic Party of Korea representing Gwangsan-eul in Gwangju, announced on the 10th that he has sponsored an amendment to the Content Industry Promotion Act. The amendment aims to support content based on traditional cultural elements such as folktales, traditional games, and hanbok.


"K-Pop Demon Hunters," which recently achieved global success, has garnered significant attention for presenting an original narrative by combining folktales, folk paintings, and hanbok with popular culture. This has led to the assessment that the future of the content industry depends on the "reinvention of tradition."


Under the current law, there is no definition or separate support system for content that merges with traditional culture. The proposed amendment defines content that utilizes traditional cultural elements as "traditional convergence content" and allows the government to support its creation, production, distribution, and overseas expansion. The intent is to establish an institutional foundation for Korean traditional culture to expand into the global market alongside K-content.



Min stated, "Through K-Pop Demon Hunters, I directly witnessed that the fusion of tradition and popular culture resonates globally," adding, "The world is already prepared, and now it is time for the system to provide support."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing