Bungjang Global Surpasses 1 Million Monthly Active Users

Transaction Volume and Number of Transactions More Than Triple Year-on-Year in the First Half

Bungaejangter announced on September 10 that its global direct purchase platform, Bungjang Global, has surpassed 1 million monthly active users (MAU).

According to the company, Bungjang Global's transaction volume and number of transactions in the first half of this year increased by 333% and 345%, respectively, compared to the same period last year.

Bungaejangter announced on the 10th that its global direct purchase platform, 'Bunjang Global,' has surpassed 1 million monthly active users (MAU). Bungaejangter

Bungjang Global is implementing a strategy to lower the barriers for overseas purchases of "Myuz," the National Museum of Korea merchandise that recently triggered a major open-run craze. Bungaejangter employees directly contacted the workshops that produce Myuz and established sales channels, enabling consumers worldwide to purchase these items without visiting Korea. On September 15, the company plans to launch an open sale featuring items such as natural mother-of-pearl stickers, which have gained popularity as K-Pop Demon Hunters merchandise.

With the influx of global users, transactions of high-value and rare items are also steadily increasing. Last month, a pair of "Michael Jordan signed shoes (Upper Deck certified Air Jordan 9)" sold to a customer in the United States for 8.5 million won, setting a new record for the highest transaction price.

Bungaejangter is also focusing on developing specialized services for the global K-culture fandom. In addition to a template service (POCA Template) that allows users to view all photo cards at a glance, the company has created resources such as the K-Pop Slang Dictionary (K-WIKI) to assist overseas fans who may find "deokjil" challenging.

A Bungaejangter representative stated, "We will continue to lead a safe and convenient borderless secondhand trading culture with differentiated technology and services."

This content was produced with the assistance of AI translation services.