Bottega Veneta Opens Intrecciato 50th Anniversary Pop-up at Shinsegae Department Store Gangnam Branch

Bottega Veneta Intrecciato 50th Anniversary Pop-up Store Exterior at Shinsegae Department Store Gangnam Branch

Italian luxury brand Bottega Veneta is celebrating the 50th anniversary of its iconic leather craftsmanship technique, Intrecciato, by hosting the Intrecciato 50th Anniversary Pop-up at The Stage on the first floor of Shinsegae Department Store Gangnam Branch until September 14. The event highlights the value of 'craftsmanship and creativity' that has been carried on with Intrecciato over the years.

The pop-up space visually embodies the aesthetics of 'weaving,' inspired by Intrecciato. The interplay between concrete walls and Italian walnut furniture captures this meaning, while the design evokes the modernist architecture of the Veneto region, the birthplace of the house. The event showcases a wide range of products, including archive bags, as well as handbags, shoes, ready-to-wear, and accessories from the 2025 Winter Collection, which reinterpret Intrecciato in a contemporary way.

Image of the 'La Tavola' table located at the center of the Bottega Veneta Intrecciato 50th Anniversary popup space

This pop-up offers a unique journey that can only be experienced at Shinsegae Department Store Gangnam Branch. At the center of the space is 'La Tavola,' a concept inspired by the communal worktable used by artisans at the Bottega Veneta atelier in Montebello Vicentino, northern Italy. Here, visitors can discover a variety of small luxury gift items, including leather accessories and jewelry, and explore a section dedicated to the Intrecciato production process, allowing them to experience Bottega Veneta's commitment to 'craftsmanship and creativity.' In addition, the Parachute Bag with silver knot detailing will be released exclusively at Shinsegae Department Store Gangnam Branch.

This content was produced with the assistance of AI translation services.