[Market Highlight] Netmarble Surges Over 6% on "Vampyr" Success...Hits Record High
Netmarble saw a strong performance, hitting a new 52-week intraday high on the back of the initial success of its new title, "Vampyr."
As of 9:27 a.m. on September 8, Netmarble was trading at 64,700 won, up 3,900 won (6.41%) from the previous session. The stock climbed as high as 65,000 won during the day, setting a new 52-week intraday high.
On September 5, Netmarble announced that its new vampire-themed MMORPG, "Vampyr," had achieved the top spot in sales on both the Google Play Store and Apple App Store just nine days after its official launch.
Lim Heeseok, a researcher at Mirae Asset Securities, stated, "We believe that 'Vampyr,' which was launched on August 26, is experiencing massive initial success." He added, "Initial daily sales were estimated to be in the 3 billion won range, and current daily sales are in the 2 billion won range. As of yesterday, the game maintained the number one sales position on both major app markets."
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Mirae Asset Securities raised its estimate for "Vampyr's" average daily sales in the third quarter from 500 million won to 1.5 billion won, and increased its third-quarter operating profit forecast by 21% to 85 billion won. Lim noted, "Given that the consensus (average forecast by securities firms) for average daily sales in the third quarter is only around 1 billion won, the likelihood of an earnings surprise has increased."
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