Lotte Distribution Group Partners with Naver for Strategic Collaboration in AI, Shopping, and More

Collaboration Across Four Key Areas:
AI, Shopping, Marketing, and ESG

On September 7, Lotte Distribution Group announced that it would form a strategic business partnership with Naver across four areas: artificial intelligence (AI), shopping, marketing, and ESG (environmental, social, and governance).

On the 5th, at Naver 1784 in Bundang-gu, Seongnam-si, Gyeonggi-do, Suyeon Choi, CEO of Naver (from left), and Sanghyun Kim, Vice Chairman and General Manager of Lotte Distribution Group, announced a strategic business partnership. Provided by Lotte Distribution Group

Sanghyun Kim, Vice Chairman and General Manager of Lotte Distribution Group, along with other Lotte officials, visited Naver 1784 on September 5 and met with Suyeon Choi, CEO of Naver, and other Naver representatives to agree on the strategic partnership.

First, Lotte Distribution Group plans to strengthen its leadership in AI for the distribution sector through collaboration with Naver. Both companies have agreed to work together on Lotte Distribution Group’s AI vision, the “Lotte Distribution Group Agentic Enterprise” transformation. They will gradually consider developing four types of distribution-specialized “Agentic AI” solutions for shopping, merchandising (MD), operations, and business support.

In the shopping sector, the companies aim to improve shopping convenience by combining Lotte Distribution Group’s online and offline networks with Naver’s platform ecosystem. They plan to roll out step-by-step promotions, such as reward programs for payments made with Naver Pay at offline stores like Lotte Mart, Lotte Super, and Hi-Mart, and to link products from Lotte’s offline stores, such as Seven Eleven, with Naver’s quick commerce service “Jigeum Delivery.”

In marketing, the companies intend to use customer analysis powered by Naver Cloud’s AI advertising solution “NCLUE” to expand their market reach. They will also strengthen collaboration in the ESG sector. As a priority, they are considering leveraging Lotte Distribution Group’s offline stores, such as Lotte Department Store, Lotte Mart, and Lotte Super, to help outstanding sellers who have grown on Naver’s platform expand their offline sales channels.

Sanghyun Kim, Vice Chairman and General Manager of Lotte Distribution Group, stated, “We look forward to creating synergy across various fields by combining Lotte Distribution Group’s largest offline infrastructure in Korea with Naver’s digital and AI innovation capabilities. We will continue striving to ensure that Lotte Distribution Group firmly establishes itself as ‘the customer’s first shopping destination,’ achieving sustainable growth not only offline but also online.”

Suyeon Choi, CEO of Naver, said, “By combining Team Naver’s advanced technological capabilities with Lotte Distribution Group’s offline infrastructure, and leveraging the synergy of both companies’ online commerce infrastructure, we can showcase a new era of AI-driven shopping innovation. Going forward, we will continue to drive the growth of the AX (AI Transformation) ecosystem by strategically integrating Team Naver’s strengths in AI, cloud, and digital twin technologies with our partnerships.”

This content was produced with the assistance of AI translation services.