Jeonbuk Province Launches "Tourism Brand Keyword" Contest
Applications Open Until September 13...
Open to All Participants
Theme: "Tourism in Jeonbuk is 0000"
Jeonbuk Province is launching a "Tourism Brand Keyword Contest" to capture the value of tourism in the region.
According to the province on September 3, this contest has been organized to discover core keywords that best represent the charm of Jeonbuk, with both residents and tourists participating directly. The selected keywords will be reflected in the development of future tourism brand slogans and designs.
Applications are open until September 13, and anyone can participate online. Participants are invited to propose a keyword that best expresses Jeonbuk under the theme "Tourism in Jeonbuk is 0000." Submissions can be made through the contest popup on the Jeonbuk Province website or via QR code.
Among the participants, 200 people will be selected by lottery to receive a coffee coupon worth 5,000 won. The selected keywords will be actively used in the development of the Jeonbuk tourism brand slogan and brand design, as well as in external promotional activities.
Since last month, the province has been conducting a tourism brand development project, which will continue until April next year. The main components include: setting tourism brand goals and strategies, establishing identity through analysis of core tourism resources, formulating brand differentiation strategies, holding an idea contest, developing slogans and BI (Brand Identity) designs, and establishing a brand management system.
Hot Picks Today
SpaceX Opens IPO Floodgates... Anthropic and OpenAI Push Valuations into the Trillions
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- "I'll Stop by Starbucks Tomorrow": People Power Chungbuk Committee and Geoje Mayoral Candidate Face Criticism for Alleged 5·18 Demeaning Remarks
- "From 119 Call to Hospital Transport"... Saving Sudden Cardiac Arrest Patients with AI and Video Calls
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
Lee Jeongseok, Director of Culture, Sports and Tourism for the province, stated, "This contest marks the first step in creating a new image for Jeonbuk tourism, with direct participation from both residents and tourists. We will do our best to build an attractive brand that everyone can relate to, enhance the competitiveness of Jeonbuk tourism, and contribute to revitalizing the local economy."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
