Seoul Metro Uses "Baby Shark" Character to Prevent Falls in Stations

Raising Safety Awareness
with Global Character Collaboration

Seoul Metro announced on September 3, 2025, that it has signed an agreement with The Pinkfong Company, which owns the global character "Pinkfong Baby Shark," to produce and release three types of public service promotional content aimed at preventing falls, a representative safety accident in subway stations. The content will be released starting today.

Safety Promotion Video. Provided by Seoul Metro.

Until now, Seoul Metro has produced its own safety and etiquette promotional videos, displaying them on trains and in stations to guide citizens on safety rules. This time, in order to deliver safety messages in a friendlier manner, the company pursued a collaboration with a global family entertainment company.

The newly produced videos are expected to capture passengers' attention by utilizing the "Baby Shark" character, which is familiar to children worldwide.

The video content consists of three scenarios that frequently occur in subways: accidents caused by running to catch an arriving train, falls on escalators, and slips on rainy days.

Seoul Metro and The Pinkfong Company will post a "voiced version" with narration and music on their official social media channels to enhance online promotional effects. Meanwhile, a "silent version" will be displayed on station and in-train information screens, so that passengers can receive the safety message without being disturbed during boarding.

Nah Inho, Head of Public Relations at Seoul Metro, stated, "Among all safety accidents in subway stations, falls are the most frequent. Through this collaboration, we expect that all generations, especially young passengers, will be able to receive safety messages in a friendly way, leading to a practical effect in preventing falls."

This content was produced with the assistance of AI translation services.