Goheung Love Gift Certificates Surpass 58 Billion Won in Issuance in Six Years

Driving Force Behind Revitalizing the Local Economy

Goheung County in South Jeolla Province (Governor Gong Youngmin) announced on September 2 that the cumulative issuance amount of Goheung Love Gift Certificates has surpassed 58 billion won this year. This achievement was reached six years after the first issuance in 2019 and is playing a significant role as a driving force for revitalizing the local economy.

According to Goheung County, as of the end of August this year, the cumulative issuance amount of Goheung Love Gift Certificates, including policy issuances, exceeded 58 billion won, which is an increase of 25 billion won compared to last year's total issuance of 33 billion won. Notably, as of the end of August, the amount exchanged reached 48 billion won, accounting for 82% of the total issued amount.

The cumulative issuance amount of Goheung Love Gift Certificates has surpassed 58 billion KRW. This achievement was reached six years after the first issuance in 2019 and is playing a significant role as a driving force for revitalizing the local economy. Provided by Goheung County

Goheung Love Gift Certificate merchants include over 2,400 small businesses with annual sales of less than 3 billion won, such as traditional markets, restaurants, cafes, hair salons, marts, and supermarkets. All spending using the gift certificates occurs at local small business stores, preventing the outflow of funds from the region. This has stimulated consumption and led to economic effects such as a 20% to 40% increase in sales for small businesses.

The discounted sale of the gift certificates is also contributing to stabilizing residents' livelihoods. The county offers a regular 10% discount on the certificates and applies a special 15% discount during the Lunar New Year and vacation seasons, significantly reducing the financial burden for residents and tourists. During the special discount period, both the number of Mobile Gift Certificate Chak app memberships and the usage amount more than doubled compared to usual, positively impacting the influx of tourists.

Governor Gong Youngmin stated, "By expanding the issuance of Goheung Love Gift Certificates, we will provide frugal consumption benefits to residents and a foundation for increased sales to small business owners, thereby invigorating the local economy. We will continue to serve as an economic breakwater that firmly protects the lives of our residents and the local commercial sector."

Meanwhile, the county plans to extend the 15% special discount on Goheung Love Gift Certificates, which was implemented throughout August, until the budget is exhausted starting in September, and will additionally issue certificates worth 17 billion won by the end of the year.

This content was produced with the assistance of AI translation services.