Hyundai Pharm Holds Completion Ceremony for 24th University Student Marketer Program

First in the Pharmaceutical Industry: University Student Marketing Supporters Utilizing AI

Hyundai Pharm announced on September 2 that it held the completion ceremony for the 24th Hyundai Pharm University Student Marketer program on August 29.

Hyundai Pharm expressed appreciation for the efforts of the 15 university student marketers who completed the program. The company evaluated their planning skills, content quality, advertising performance, and diligence to select outstanding teams, awarding them with separate prizes.

Since 2008, Hyundai Pharm has consistently engaged in marketing activities with university students. Notably, following the 23rd program, the 24th session also garnered attention as the first university student marketing supporter program in the pharmaceutical industry to utilize artificial intelligence (AI).

During the approximately two-month activity period, the 24th group of supporters created AI-based marketing content for Hyundai Pharm's flagship brands. Some of these contents were released through Hyundai Pharm's Instagram account.

The AI content, produced based on the students' creative ideas and planning skills, achieved a high level of quality by utilizing various AI tools. By incorporating the latest trends into their planning, the content contributed to strengthening the affinity for the Hyundai Pharm brand.

The AI content created by the university student supporters attracted significant attention, with the total number of views for more than 40 pieces exceeding 1.2 million.

A Hyundai Pharm representative stated, "This university student marketer program provided an opportunity to experience the entire process, from content planning and production to dissemination, using AI tools, going beyond traditional marketing practice. It served as a valuable opportunity for students to enhance their AI-based marketing capabilities, and for the company to secure differentiated content that leads industry trends. We will continue to actively support university student marketer activities in the future."

This content was produced with the assistance of AI translation services.