Dongyang Life CEO Sung Daekyu Strengthens On-Site Management by Visiting 22 Branches Over Two Months

Visiting 22 Branches in Seoul and Gyeonggi
Encouraging Employees and Strengthening On-Site Communication

Sung Daegyu, CEO of Dongyang Life Insurance, is strengthening on-site management by personally visiting business locations and communicating with staff members. This marks his first official activity since Dongyang Life Insurance became part of Woori Financial Group in July, and it is seen as a demonstration of his commitment to communication-centered management.

Sung Daegyu, CEO of Dongyang Life Insurance (front row, sixth from the left), is visiting a store in Seoul, communicating with the staff, and taking a commemorative photo. Dongyang Life Insurance

According to Dongyang Life Insurance on September 2, CEO Sung visited 22 branches in the Seoul metropolitan area, including Seoul and Gyeonggi Province, over a two-month period from July 17 to August 1. He attended morning meetings, inspected the sites, and encouraged both exclusive planners (FCs) and employees. He visited not only large branches in the city center but also branches in more remote areas with less accessibility, engaging in discussions with staff at each location.

This is the first time since the company's founding in 1989 that the CEO has communicated directly with every branch member. The response from employees was enthusiastic. One branch employee said, "Our morale was greatly boosted when the CEO visited our remote branch early in the morning, participated in the meeting, and listened attentively to our opinions."

This series of on-site visits reflects CEO Sung's management philosophy that even the best policies and initiatives from headquarters can become mere desk theory if the voices from the field are not reflected. In particular, his careful attention to even the most remote branches is interpreted as a determination to expand the FC channel and create an environment where employees can truly experience change.

CEO Sung shook hands with each branch employee and listened to their opinions. He stated, "Within the strong framework of Woori Financial Group, I will personally ensure that you receive the support needed to fully demonstrate your capabilities."

A representative from Dongyang Life Insurance said, "These on-site visits are not just simple encouragement, but an expression of our commitment to personally oversee and support the organization's sustainable growth, centered on the FC channel. Following the visits to Seoul and Gyeonggi Province, we plan to expand on-site management by visiting regional hubs as well."

Immediately after taking office on July 1, CEO Sung first visited the labor union to initiate communication. On August 1, he held a town hall meeting to exchange opinions with employees from both headquarters and branches nationwide, continuing his all-encompassing communication efforts.

This content was produced with the assistance of AI translation services.