K Bank's ONE Check Card Surpasses 1 Million Issued in Just 11 Months Since Launch

"Character Card Appeal and Generous Cashback Benefits" Drive Popularity
Three Types of Cashback with No Performance Requirements, Plus 'VIP Cashback' for Loyal Customers
Women in Their 20s Show Highest Usage Across All Age and Gender Groups

On August 28, K Bank announced that its ONE Check Card has surpassed 1 million issued cards just 11 months after its launch. The card's popularity has been attributed to its limited-edition character cards, which offer unique appeal and rarity, as well as generous cashback benefits.

Launched in September last year, the ONE Check Card is K Bank's flagship debit card and was ranked as the most popular check card in the first half of this year by the card product platform CardGorilla. Since its launch, four limited-edition character editions have been released, all of which sold out. The card also offers a variety of cashback benefits with no performance requirements or annual fees.

The first major factor behind the popularity of the ONE Check Card is the continuous release of limited-edition character cards with distinctive charm and individuality. The 'Todari' and 'Kkamja' limited editions, released last year, each sold out their entire 80,000-card allotment within three weeks of launch, and an additional 20,000 cards released in response to high demand also sold out quickly.

In June, K Bank collaborated with mega influencer Chimchakman to launch the 'ONE Check Card Chimchakman Edition,' limited to 40,000 cards. In July, the bank released a limited edition of 50,000 cards featuring the popular animation 'Wallace and Gromit.' Both editions sold out within a month of their release.

The popularity of these character cards has translated into higher usage rates. In fact, the post-issuance usage rate for character cards was found to be 30% higher than that of standard cards.

Customers in their 20s and 30s accounted for over 60% of the total transaction amount, with women in their 20s showing the highest usage rate among all age and gender groups. The most common merchants were Coupang, Baemin (Baedal Minjok), and Daiso, in that order.

Another key factor driving the popularity of the ONE Check Card is its generous cashback benefits. Without any performance requirements or annual fees, cardholders can freely choose from three types of monthly cashback benefits: 'All Cashback,' 'More Cashback Here,' and '369 Cashback.' In July, the launch of 'Benefit Promotion Season 3' introduced an additional 'VIP Cashback' benefit, offering up to an extra 2% cashback based on the previous month's spending, specifically for loyal customers who primarily use the ONE Check Card.

As of this year, the average monthly cashback received by customers was approximately 7,000 won. The customer who received the highest amount of cashback in July earned about 620,000 won by utilizing both the basic and VIP cashback benefits.

A K Bank representative stated, "By continuously introducing limited-edition character cards with rarity and appeal, we have increased their collectible value and secured loyal customers. We have also enhanced practicality by adding extra cashback benefits for loyal users. We will continue our efforts to provide new experiences, benefits, and enjoyment in financial life."

Meanwhile, in the application process for the Livelihood Recovery Consumption Coupon held in July, K Bank's check card recorded an application volume about 2.6 times higher than its existing market share, demonstrating its strength in national policy projects such as K-Pass. The cashback benefits also apply when using the Livelihood Recovery Consumption Coupon, and there are no previous month performance requirements, making it convenient for customers to take advantage of the coupon.

K Bank will also accept applications for the second round of Livelihood Recovery Consumption Coupon distribution scheduled for September. Detailed information on the cashback benefits of the ONE Check Card can be found under the 'Benefits' section in the 'Card Usage History' menu at the bottom of the main screen of the K Bank app.

This content was produced with the assistance of AI translation services.