[Click eStock] "Genian to Sustain Growth with Entry into Antivirus Market"

On August 28, Shin Young Securities predicted that Genian’s sales would increase as the company has launched an integrated endpoint solution that provides both antivirus and EDR.

Jung Wonseok, a researcher at Shin Young Securities, stated, “On August 19, Genian announced its entry into the antivirus market and launched a new product, ‘Genian Insights E 3.0,’ which integrates antivirus and EDR.”

He continued, “While the global trend is to offer various security solutions as an integrated platform, in Korea, solutions such as antivirus and EDR are still operated separately. With the launch of this new product, the company will be able to meet the needs of enterprises seeking integrated endpoint solutions.”

He added, “The annual domestic antivirus market is valued at 200 billion won, and Genian aims to secure a 10% market share within three years. The company plans to enter the server antivirus market, where the penetration rate of antivirus software is not high. In addition, Genian will increase antivirus sales by supplying integrated solutions that include antivirus to its existing NAC and EDR customers.”

Researcher Jung said, “Ultimately, Genian’s growth depends on product expansion. Revenue from EDR is being added to the stable cash cow of NAC, and antivirus sales are also expected to ramp up in earnest starting next year. As the network security solution NAC evolves into ZTNA, which applies zero trust, and as the endpoint security solution EDR expands into areas such as NDR and CDR, sales are expected to continue to grow.”

This content was produced with the assistance of AI translation services.