[Click e-Stock] "Messe Esang Expected to Grow Through Overseas Expansion"

On August 28, KB Securities predicted that Messe Esang is expected to grow as it actively expands overseas.

In the first half of this year, Messe Esang recorded consolidated sales of 30.6 billion KRW and operating profit of 9.8 billion KRW. This represents increases of 22.6% and 59.4%, respectively, compared to the same period last year.

Kim Hyungyeom, a researcher at KB Securities, explained, "The number of exhibitions held increased by six compared to the same period last year," adding, "Profit increased due to the inclusion of performance from the Cheongju Osco venue under consignment operation, improved exhibition cost efficiency, and the effect of holding exhibitions at its own venues."

He continued, "The company is now actively entering overseas markets. Starting with the successful operation of 'TIPF' in Taipei, Taiwan in April this year, Messe Esang will independently host '2025 BEAUTYSUM INDIA' for the first time in New Delhi, India, on August 28."

He further analyzed, "Beginning with India, Messe Esang aims to grow 'BEAUTYSUM' into an exhibition platform that connects K-Beauty with the global market. Expectations for the MICE (Meetings, Incentives, Conventions, and Exhibitions) industry are rising, especially with the APEC Summit scheduled to be held in Gyeongju from October 27 to November 1."

Researcher Kim stated, "Recently, local governments have been actively developing infrastructure related to the MICE industry to revitalize regional economies," while also noting, "They face the challenge of lacking exhibition content capabilities." He added, "Messe Esang possesses outstanding capabilities in exhibition planning and operation, with around 90 exhibitions held annually, 20 exhibition business divisions, and attracting 1.3 million visitors each year," expressing his expectation that business opportunities will increase.

This content was produced with the assistance of AI translation services.