Korea Creative Content Agency Wins 'ESG Innovation Policy Award' for Four Consecutive Years

Achievement Recognized for IP Projects Promoting Mutual Growth Between Large and Small-to-Medium-Sized Enterprises

On August 27, the Korea Creative Content Agency announced that it received the Grand Prize for Excellence in the Social Sector at the "Korea ESG Innovation Policy Awards" hosted by the Korean Association for Public Administration on the 26th. The agency has been recognized as a leader in Environment, Social, and Governance (ESG) innovation, winning this award for four consecutive years since 2022.

Kim Rakgyun, Head of the Global Innovation Division at the Korea Creative Content Agency (center), is taking a commemorative photo after receiving the Grand Prize for Social Sector Excellence at the "Korea ESG Innovation Policy Awards" hosted by the Korean Association for Public Policy on the 26th.
[Photo by Korea Creative Content Agency]

This award acknowledges the agency's achievements in strengthening cooperation between large and small-to-medium enterprises and establishing a sustainable intellectual property (IP) revenue system for small content companies. The Korea Creative Content Agency has been promoting the "IP Licensing Build-Up" project, which connects the strong purchasing power of large corporations with high-quality IPs from small content companies.

Previously, small content companies had to accept unfavorable contract terms due to a lack of bargaining power, while companies in other industries struggled to assess the marketability of small content IPs. The agency reduced the initial cost burden for large corporations by providing support for prototype production costs and minimum royalties. Additionally, it made it mandatory for partner companies to guarantee revenue sharing based on sales for small content companies. Companies that failed to meet these requirements were excluded from collaboration, demonstrating a strong policy of mutual growth.

As a result, there have been remarkable achievements. Last year, Korail Retail, which participated as a leading company, operated a collaborative cafe featuring the character "Hello Jaduya" at Suwon Station, resulting in a 135% increase in sales compared to the previous month. Daesang launched food and beverage package products in partnership with the character "Balloon Friends." Thanks to contracts guaranteeing royalties linked to sales, content companies continued to generate actual sales revenue even after the support program ended.

Yoo Hyunseok, acting president of the Korea Creative Content Agency, stated, "It is highly meaningful that a credible academic association has recognized the fair cooperation system established between large and small-to-medium enterprises based on IP, the core value of the content industry."

This content was produced with the assistance of AI translation services.