Namwon City to Foster 'Premium Agricultural Product Brand' by 2030

Fostering a Premium Brand to Reach 50 Billion KRW in Agricultural Product Distribution
Namwon City to Launch "Chunhyangaein Jin" and Expand Nationwide Sales Channels

Namwon City in North Jeolla Province plans to foster a premium agricultural product brand, aiming to achieve a 50 billion KRW scale in agricultural product distribution by 2030, focusing on six major crops including grapes and peaches.

Namwon City aims to achieve a 50 billion KRW scale in agricultural product distribution by 2030, focusing on six major crops including grapes and peaches, by fostering a premium agricultural product brand. Provided by Namwon City

According to the city on August 26, Namwon City's agricultural product joint brand, "Chunhyangaein," has been used for 35 items including vegetables and fruits since 2013.

"Chunhyangaein," which boasts a strict management system on par with premium joint brands in other regions, has earned nationwide recognition for its outstanding performance and reputation, thanks to thorough quality control and diverse marketing efforts that have continuously increased transaction volumes and garnered awards.

However, since a single brand system has limitations in establishing a top-tier image, the city plans to introduce a premium line tentatively named "Chunhyangaein Jin," adding a hierarchy to the brand to target a differentiated market.

To this end, the city will invest 7.6 billion KRW by 2030 to simultaneously foster both the production and distribution sectors. In production, the city will improve cultivation environments and systematically manage premium agricultural product producers through new technology training and farmer organization.

In distribution, the city will strictly manage the existing "Chunhyangaein" brand while also launching the premium product "Chunhyangaein Jin" (tentative name) to develop new sales channels, such as major department stores nationwide and gift markets for financial institutions and corporations, thereby establishing a stable distribution network.

The city also plans to gather opinions for farmer organization, revise related ordinances, and commission the development of premium designs, with the first premium seasonal products-peaches and grapes-set to launch next year.

Mayor Choi Kyungsik stated, "We will do our utmost to foster a premium brand that widely promotes the excellence of Namwon agricultural products and contributes to increasing farmers' incomes," adding, "We will actively support the activation of the premium joint brand so that Namwon agricultural products can become the nation's top luxury goods."

This content was produced with the assistance of AI translation services.