Samsung Electronics to Debut at IFA 2025... Showcasing a Differentiated 'AI Home'
To Be Held in Berlin from September 5 to 9
Showcasing Micro RGB TV, AI Home Appliances, and New Mobile Devices
On August 25, Samsung Electronics announced that it will showcase its flagship products under the theme "AI Home - Future Living, Now" at the Internationale Funkausstellung Berlin (IFA) 2025, which will be held in Berlin, Germany, from September 5 to 9.
Samsung Electronics will participate in IFA 2025, held from September 5 to 9 in Berlin, Germany, under the theme "AI Home - Future Living, Now." Photo by Samsung Electronics
View original imageThe Samsung Electronics AI Home aims to provide experiences that everyone can enjoy now, rather than in the distant future. With this goal in mind, Samsung plans to unveil a wide range of major products equipped with AI-driven innovative technologies, including the "Micro RGB TV" featuring the latest display technology, new bespoke AI home appliances designed to appeal to European customers, and new mobile devices that will strengthen the Galaxy AI ecosystem. In addition, Samsung will present its unique, differentiated AI Home experience, where these products are connected through SmartThings to make customers' daily lives more convenient, efficient, healthy, and safe.
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On September 4, a press conference will be held ahead of the exhibition's opening. During this event, Samsung will announce its commitment to ultimately realize "Ambient AI" in the AI Home, a concept emphasized at the Galaxy Unpacked event in July. Kim Cheolgi, Executive Vice President and Head of the Digital Appliances (DA) Division at Samsung Electronics, will speak at the conference. He stated, "The AI Home that Samsung Electronics envisions will become an integral part of our lives by analyzing multimodal information from connected devices to better understand users and proactively meet their needs in everyday life. We expect this IFA to mark the beginning of that journey."
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