Samhwa Paint Sponsors Eco-Friendly Paint for Kumho Museum of Art and Seongnam Art Center

Supporting Culture and the Arts
as Part of ESG Management

Samhwa Paint Industry announced on August 22 that it provided high-quality eco-friendly paint for the "Yoo Hyunmi, Hybrid Reality" exhibition at the Kumho Museum of Art in Seoul and the "BE CHILD-Like a Child" exhibition at the Cube Art Museum in Seongnam Art Center, Gyeonggi Province.

Inside the Kumho Museum of Art exhibition "Yoo Hyunmi, Hybrid Reality," sponsored by Samhwa Paints. Kumho Museum of Art

"Yoo Hyunmi, Hybrid Reality," held at the Kumho Museum of Art until September 28, is a large-scale exhibition by artist Yoo Hyunmi, featuring a variety of works including photography, painting, sculpture, installation, and video. The artist transformed the entire exhibition space into a giant canvas, creating an immersive environment for visitors. Samhwa Paint applied accent colors that match the theme of each floor, allowing visitors to experience different senses and spaces.

Running until October 26, the "BE CHILD-Like a Child" exhibition at the Cube Art Museum in Seongnam Art Center is the first solo exhibition in Korea by Dutch graphic artist Teuntje Fleur. Designed as an experiential exhibition to be enjoyed through the senses, Samhwa Paint used green, red, blue, and yellow tones to create emotionally and sensorially engaging spaces in the core "color zones" of the exhibition.

Samhwa Paint sponsored the first domestic exhibition of Dutch graphic artist Turnche Fleur. Samhwa Paint

The product used in these exhibitions is the high-quality water-based paint "I-Saenggak" series. This product is an eco-friendly paint that has obtained the Environmental Label Certification, a leading eco-friendly certification in Korea.

As part of its ESG management, Samhwa Paint has been consistently supporting the cultural and artistic sectors. The company continues to collaborate with local art museums to contribute to the development of regional culture and arts and to create a society where everyone can enjoy culture and the arts.

Lee Sanghee, head of the Samhwa Paint Color Design Center, said, "I hope this provides a great opportunity for people to enjoy culture and the arts in their daily lives," adding, "We will continue our efforts to create a sustainable exhibition environment and foster a vibrant cultural and artistic ecosystem."

This content was produced with the assistance of AI translation services.