GS25 Partners with Tteokbokqueen to Co-Develop Tteokbokki Ready Meal Series

Classic Double Topping Tteokbokki Launches on August 21
Rose Double Topping Tteokbokki to Follow Sequentially

On August 20, GS25, the convenience store operated by GS Retail, announced that it is strengthening its tteokbokki lineup by partnering with the tteokbokki specialist influencer, Tteokbokqueen.

Two product images of 'Classic Double Topping Tteokbokki' and 'Rose Double Topping Tteokbokki' jointly developed and launched by GS25 and Tteokbokqueen. Provided by GS Retail

Tteokbokqueen is a YouTube influencer who specializes in reviewing tteokbokki. She runs a YouTube channel where she tastes and reviews a wide range of tteokbokki, from traditional market snack shop versions to franchise offerings. The channel has surpassed 630,000 subscribers, and its content has accumulated 390 million views.

GS25 pursued this collaboration in consideration of the influence held by Tteokbokqueen’s dedicated fan base. Before the partnership, GS25 analyzed its customer big data, Tteokbokqueen’s recipes, content reactions, and subscriber comments to conduct prototype tests featuring differentiated sauces and optimal topping combinations. The development process took seven months.

The final menu items selected for the Tteokbokqueen series are 'Classic Double Topping Tteokbokki' and 'Rose Double Topping Tteokbokki.' GS25 explained that by generously topping each menu item with premium sausage and flat glass noodles, they achieved both taste and visual differentiation. Starting with the release of Classic Double Topping Tteokbokki on August 21, Rose Double Topping Tteokbokki will follow sequentially.

Kim Jisoo, MD of the refrigerated and frozen foods team at GS Retail, stated, "Differentiated menu items co-developed with expert partners have been recording explosive sales, more than double those of standard products on the market," and added, "We will continue to expand our lineup of differentiated RMR products that combine taste, quality, and buzz, just like the newly launched Tteokbokqueen series."

This content was produced with the assistance of AI translation services.