Chungnam Hanwoo Sets Record with Highest-Ever Auction Price of 62.24 Million KRW

Chungnam Hanwoo Sets Record Auction Price
Jeonyonggi Farm in Buyeo Wins Grand Prize at Premium Meat Competition
Highest Carcass Weight Achieved at 523kg

A Korean beef from Jeonyonggi's farm in Buyeo County, Chungnam, was sold for 119,000 KRW per kilogram, totaling 62,237,000 KRW. This is the highest price ever recorded at the Chungnam Premium Meat Competition. / Chungnam Provincial Government

Chungnam Hanwoo set a record for the highest auction price ever, drawing nationwide attention from the livestock industry.

According to Chungnam Province on August 20, at the "2025 Chungnam Hanwoo and Pork Premium Meat Competition" held on August 19 at the Cheonan Daejeon Chungnam Swine Farmers Cooperative Porkville Livestock Market, Hanwoo submitted by Jeonyonggi Farm in Buyeo was auctioned off at 119,000 KRW per kilogram.

The carcass weight was measured at 523 kg, bringing the total auction price to 62,237,000 KRW, which is the highest price ever recorded at the Chungnam Premium Meat Competition. The winning bidder was Sapgyo Nonghyup in Yesan.

This competition was sponsored by Chungnam Province and organized by the Chungnam Sejong Regional Headquarters of Nonghyup, aiming to enhance the competitiveness of livestock farms.

The competition comprehensively evaluated Hanwoo and pork from each city and county, focusing on meat quality, meat yield, presence of defects, and overall quality.

In the Hanwoo fattened cattle category, the grand prize went to Jeonyonggi Farm in Buyeo County, the top excellence award went to Kim Uijung Farm in Nonsan City, the excellence award went to Nam Sangil Farm in Nonsan City, and the encouragement award went to Kim Gyuseop Farm in Cheongyang.

In the pork category, the top excellence award went to Kim Daehak Farm in Asan City, the excellence award went to Lee Jaewon Farm in Dangjin City, and the encouragement award went to Han Minyoung Farm in Dangjin City.

Lee Jeongsam, Director of the Provincial Department of Agriculture and Livestock, stated, "With the introduction of duty-free imported beef starting next year, the livestock industry must adapt to these changes and secure competitiveness. Taking this competition as an opportunity, we will actively support livestock improvement to enhance and differentiate the quality of Hanwoo and pork."

Meanwhile, the highest auction prices recorded at the Chungnam Premium Meat Competition in previous years were 32,570,000 KRW in 2022, 29,618,000 KRW in 2023, and 27,768,000 KRW in 2024.

This year, the price soared to 62,237,000 KRW, more than doubling the previous record and setting a new milestone.

This content was produced with the assistance of AI translation services.