Popularity of "Kkumdori Walnut Cookies" Soars
Debuted During the Festival

Jangwoo Lee, Mayor of Daejeon

Jangwoo Lee, Mayor of Daejeon

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On August 18, Daejeon Mayor Jangwoo Lee presided over the weekly staff meeting and stated, "Jungang-ro, the main stage for the 'Daejeon Midnight Festival,' is a place where children can create memories that will last a lifetime."


Regarding the success of the Midnight Festival, which is estimated to have drawn more than two million visitors, Mayor Lee said, "The realization of a 'three-zero festival'-with no safety accidents, no litter, and no price gouging-was possible thanks to the collaboration of all public officials." He added, "The hip-hop performances attracted many middle school students, and over 500,000 people visited the family theme park at the former Chungnam Provincial Government building. The expansion of citizen-participation events and the increase in family visitors were particularly impressive."


The popularity of 'Kkumdori Walnut Cookies,' introduced for the first time during the festival, was especially remarkable.


During the festival, which ran from August 8 to 16, a total of 9,395 boxes of 'Kkumdori Walnut Cookies' were sold. With a maximum daily production capacity of just over 1,000 units, the daily maximum quantity sold out quickly each day.


Photo by Daejeon City

Photo by Daejeon City

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This year's Midnight Festival also saw a decrease in chronic complaints.


Close cooperation among the environment, transportation, and citizen safety departments led to a reduction in recurring malicious complaints compared to last year. The smooth progress of the festival, thanks to the cooperation of nearby merchants, demonstrated the city's capabilities.



Mayor Lee said, "Daejeon has now proven its ability to host large-scale events," and urged, "Let all public officials work together as one to bring about changes that citizens can truly feel."


This content was produced with the assistance of AI translation services.

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