Lotte Mart Zeta to Host Liberation Day Match Day with Lotte Giants

Match Day to Be Held at Busan Sajik Stadium on August 15
Game Booths, Quiz Events, and a Variety of Interactive Experiences
Limited-Edition Merchandise Event for Busan and Yeongnam Customers Through September

Lotte Mart announced on August 14 that its online platform, Lotte Mart Zeta, will host the "Lotte Mart Zeta X Giants Match Day" in collaboration with the professional baseball team Lotte Giants at Busan Sajik Stadium on August 15.

This event is designed to raise brand awareness of Lotte Mart Zeta among customers in the Busan and Yeongnam regions. With the automated logistics center in Busan-powered by the smart platform of British retail tech company Ocado-scheduled to begin operations in the first half of next year, the company aims to strengthen its brand presence and expand customer engagement through collaboration with the local team, the Lotte Giants.

During Match Day, a variety of events will be held, including performances by Giants cheerleaders, game booths, photo zones, an OX quiz, and dance time. At the game booths, interactive events such as spinning a roulette wheel and a pitching game will take place, and the first 50 winners will receive Dongbaek uniforms on a first-come, first-served basis. All participants will be given a 5,000 won discount coupon for Lotte Mart offline stores and a 10,000 won discount coupon for first-time buyers on Lotte Mart Zeta.

During the game, the Zeta OX Quiz and Dance Time will be featured. Selected participants will receive gift certificates worth 100,000 won. Customers who take photos at the event photo zone, upload them to Instagram, and follow the official account will be entered into a drawing to win autographed balls from the Giants players.

Lotte Mart Zeta is currently running various promotions in partnership with the Lotte Giants. The "Zeta Fast Track" service, which allows early entry to the stadium three hours before the game, will be available on August 15, 16, and 30. This service offers opportunities not only to shop at the official Giants store and F&B outlets inside Sajik Stadium but also to watch the players’ warm-up sessions up close.

Additionally, a limited-edition Lotte Giants merchandise giveaway event for customers in Busan and the Yeongnam region will continue through September. Customers who spend more than 200,000 won within a month on the Lotte Mart Zeta app will be entered into a monthly drawing to receive a total of 1,000 limited-edition items. In August, the "Lotte Giants Shopper Bag" will be available, and in September, the "Lotte Giants Portable Stadium Table" will be offered. All merchandise items are not for sale and are produced exclusively for this event.

Song Jayong, Head of Lotte Mart and Super E-Brand Marketing Team, stated, "This Match Day is focused on expanding the connection between Lotte Mart Zeta and Lotte Giants fans, while providing customers with a differentiated shopping experience and benefits." He added, "We will continue to enhance customer satisfaction by introducing tailored promotions and a variety of online and offline integrated services that reflect the unique characteristics of the region."

This content was produced with the assistance of AI translation services.