Daesun 159 "Honoring Patriots" Edition Released... Daesun Distilling Partners with Busan Veterans Office and University Students
Daesun Distilling Launches Liberation 80th Anniversary Edition
Limited Distribution in Major Busan Commercial Districts Until August
Busan-based local company Daesun Distilling will collaborate with the Busan Regional Office of Patriots and Veterans Affairs to launch the Presidential Election 159 Liberation 80th Anniversary Edition.
This edition was designed to commemorate the meaning of liberation and promote a culture of honoring patriots and veterans. The official slogan, "Liberation 80th Anniversary, Korea United Through Honoring Patriots and Veterans," along with a Taegeuk symbol, is featured on the main "Daesun 159" label. The product will be distributed primarily in major commercial districts in Busan until August.
Students from the Department of Visual Design at Pukyong National University participated as veterans promotion supporters in the label design. They brought a fresh perspective by modernly reinterpreting the four trigrams (Geon, Gon, Gam, Ri) of the Taegeukgi in the existing design. Creative ideas were used to express the values of honoring patriots and veterans, such as incorporating the character "大" from "Daesun" as a design element symbolizing the Gam trigram of the Taegeukgi.
Daesun Distilling's campaign to honor patriots and veterans has been recognized for its consistent efforts. Since 2019, the company has promoted national veterans policies each year through its product labels, and in recognition of these efforts, it received the Presidential Commendation at the "2025 Month of Patriots and Veterans Government Awards Ceremony" held in June.
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A Daesun Distilling representative stated, "We are delighted to join in promoting the honoring of patriots and veterans together with the Busan Regional Office of Patriots and Veterans Affairs and local university students who will lead the future, especially in this meaningful year marking the 80th anniversary of liberation." The representative added, "We will actively participate in remembering the fallen patriots and national heroes, and honor their noble spirit, fulfilling our corporate social responsibility."
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