Gwangju Shinsegae Introduces Travel Gear Brand "Rawrow"
Collaboration Marketing with Reebok, Hyundai Motor, and Gompyomilgaru
Rawrow Launches Limited Edition Carry-On with Paul Smith at Gwangju Shinsegae
Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) announced on August 12 that it will introduce 'Rawrow', a travel gear brand renowned for its collaborative marketing, for the first time in the Gwangju and Jeonnam regions.
An employee at the Low Low store in Gwangju Shinsegae Play Spot is posing while holding a limited edition Paul Smith carry-on. Photo by Gwangju Shinsegae
View original imageRawrow pursues a design philosophy of "Less But Better," focusing on essential design by eliminating unnecessary embellishments. The brand has released travel carry-ons and bags, and has delivered unique experiences to customers through collaborations with brands such as sports brand Reebok, Hyundai Motor Company, and Gompyomilgaru.
In April, Rawrow also launched a limited edition carry-on in collaboration with the British contemporary brand Paul Smith. This marks the first product Paul Smith has introduced in partnership with a Korean brand, and it is available at Gwangju Shinsegae.
This collaborative product, available at the Rawrow store in Gwangju Shinsegae Play Spot, features Rawrow’s aluminum carry-on reimagined with Paul Smith’s signature style. Colors such as green, navy, and red are applied to the corners and handles of the carry-on, while the interior lining features a striped pattern to express the brand identity.
High-strength aluminum, commonly used in aircraft and ships, is applied to the exterior, providing excellent durability. Additionally, the carry-on uses silent heel wheels, allowing for quiet and smooth maneuvering.
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To celebrate the store opening, Gwangju Shinsegae Rawrow is offering discounts and complimentary gifts until the 17th. The aluminum carry-on is discounted by 100,000 KRW, and standard carry-ons are available at up to 20% off. Customers who purchase bags will receive a reusable bag as a gift. Gifts are available on a first-come, first-served basis and may run out early.
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