KB Kookmin Bank Selects "Hearts2Hearts" as New Model

KB Kookmin Bank announced on August 11 that it has selected the rookie artist group "Hearts2Hearts" as its new model.

Hearts2Hearts is an eight-member girl group under SM Entertainment that debuted in February 2025.

KB Kookmin Bank has been pursuing a long-term model strategy that focuses on discovering promising new talents and building stories of mutual growth. The bank has previously built long-standing partnerships with figures such as Kim Yuna, aespa, and Park Eunbin, creating stories of growth, challenge, and success together.

According to KB Kookmin Bank, Hearts2Hearts was selected because most of its members are teenagers, enabling close communication with the youth demographic. The individual talents of the members and the group's potential for success in the global market were also key considerations.

Hearts2Hearts will initially serve as a financial service model targeting teenage customers, and later is expected to become the face of KB Kookmin Bank in the global market as well.

A KB Kookmin Bank representative stated, "The bright energy and limitless potential of Hearts2Hearts align with KB Kookmin Bank's pursuit of a positive image and its commitment to constantly embracing new possibilities. We look forward to communicating more closely with our teenage customers and strengthening KB's brand influence in the global market through our partnership with Hearts2Hearts. We hope for your interest in the growth story we will create together with our new model."

This content was produced with the assistance of AI translation services.