Have You Seen the "GooDoil" TV Commercial?... S-OIL Unveils "Let's Go Together for a Better Tomorrow!" Season 3

'Shaheen City' Symbolizes Future Competitiveness, Unique Texture Fantasy 3D Animation
"'Ae! Neoji!' and 'Energy'" Wordplay Used in CM Song's Message of Encouragement

S-OIL (CEO Anwar A. Al Hejazi) has been airing its new "GooDoil Can Do it" Season 3 advertisement since August 1.

Through a friendly message and vibrant visuals, the advertisement sensibly conveys S-OIL's future vision and competitiveness, while evoking anticipation for a "better tomorrow."

The commercial opens with the narration, "The one who always dreams, that's you!" and shows a child reading a book featuring various GooDoil characters. The word "Shaheen" on the book cover refers to the largest petrochemical project in Korea currently being pursued by S-OIL.

Next, a giant GooDoil character shares a high-five with a bright sun, delivering an encouraging message: "The one who can do anything, that's you!" The journey with GooDoil expands from the highways of Shaheen City to outer space, symbolically illustrating limitless possibilities with the message, "The one who can go anywhere, that's you!"

To enhance the advertisement's impact, S-OIL employed trendy techniques such as full 3D visuals with rich colors, characters featuring various textures, and dynamic movements. The 3D animation was produced in collaboration with popular Korean artist Danzi, and its vivid colors and unique textures evoke the feel of a well-known animated film trailer.

The commercial song features a bright and cheerful melody centered around a wordplay combining "Ae! Neoji" (meaning "Hey! That's you") and "energy." The lyrics, "The energy to do anything. Let’s cheer up together for a good today, and move forward together for a better tomorrow," deliver messages of encouragement, comfort, and companionship to everyone living in this era.

S-OIL is also expanding the TV advertisement’s message of encouragement to social media content. Additional short-form content will be released in the form of the "Ae-O-Cheer Song" series.

An S-OIL representative stated, "Since 2023, S-OIL has been running its advertising campaign under the slogan 'GooDoil Can Do it,'" adding, "We hope this campaign will provide encouragement and courage to everyone who dreams of and challenges the future."

This Year's S-OIL Advertising Poster

S-OIL Advertisement Still Cut This Year.

This content was produced with the assistance of AI translation services.