Gwangju Shinsegae to Newly Introduce and Renew Over 30 Brands

Reflecting Trends in Young Fashion, Golf, Kids, and F&B

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) announced on August 5 that it will renew or newly introduce a total of 30 brands throughout the month of August.

On this day, the company will introduce 'Songzio Paris' and 'Depound' for the first time, brands that have not previously been available in the region.

The 'Songzio Paris' store, located on the 4th floor of the main building, is a contemporary women's line of the 'Songzio' brand, which launched in 1993. To celebrate its grand opening this year, the store is offering discounts of over 10%.

'Depound', known for its celebrity marketing on social media, is also located on the 4th floor of the main building. Targeting the MZ generation, the brand is expected to attract trendy and natural-spirited female customers.

Additionally, young casual, contemporary, men's, and lifestyle brands such as 'Vunque', 'Benetton', 'Ilaill', 'Series', 'Custom Mellow', 'Metro Handbag', 'Daks Handbag', 'Caring Sunglasses', and 'Crispy Baba' will sequentially reopen with renewed stores starting from August 5 to welcome customers.

A notable new space is the local golf brand 'Spol', now located on the 6th floor of the main building after moving from the 1st floor. The newly renovated Spol store offers a wide variety of products, including clubs, innerwear, and masks, and is expected to attract many customers.

On August 8, the premium lifestyle golf wear brand 'St. Andrews', inspired by Scottish golf courses, will open a new store. At the same time, the premium golf wear brand 'Amazingcre', which pursues both fashion and sportiness, will also reopen after renovations.

The 6th floor of the main building has been customized as a shopping space for children, reflecting the trend of increasing spending on kids. New brands have been introduced, and the store interiors have been transformed accordingly.

On August 5, stores such as 'Tommy Hilfiger Kids', 'Bluedog', 'Tobox', 'Bluetail', 'Aram Books', 'Little Ground', and 'Bonpoint' will reopen after renovations. At Little Ground, customers can now also find 'Atelier Shoe' products following the store's expansion.

On August 8, the Danish children's brand 'Molo' will be introduced for the first time. The store will offer high-quality products such as backpacks and clothing in a simple and natural style. To celebrate its opening, Molo will hold a 100% winning lucky draw promotion.

At the Play Spot, the travel gear brand 'Rawrow' will open a new store on August 5, offering exclusive discounts of 20% on trunks and 20% on bags, along with handle grip gifts. On August 9, 'UFC' and 'Spyder' will reopen after renovations, and on August 14, 'Under Armour' and 'ProjectM' will open new stores and run promotional events with gifts to celebrate their openings.

In addition, to provide culinary delights during this period, new F&B brands such as 'Buchang Bakery' and 'Awesome Popcorn' will be introduced, and the popular 'Peanut Bread' pop-up store will return following its previous success.

Buchang Bakery, officially opening on August 6, is a walnut pastry brand created in collaboration with celebrity Lee Jangwoo and a food company. The brand features a variety of fillings made with Uyuni salt, red bean, whole green peas, injeolmi, and matcha.

Awesome Popcorn will host a pop-up from August 5 to 14, offering popcorn with rich butter flavor, sweet caramel, and a hint of salty taste. From the same day until August 31, the '5-Peanut Bread' pop-up will also return, featuring bread filled with five whole roasted red peanuts in their shells, allowing customers to enjoy the unique flavor and sweetness.

Lee Donghoon, CEO of Gwangju Shinsegae, stated, "We have prepared to newly introduce and renew a variety of brands that can appeal to all age groups by reflecting the latest trends. We hope customers will enjoy the newly revamped Gwangju Shinsegae, which focuses on differentiation."

This content was produced with the assistance of AI translation services.