CheongKwanJang's Gidarim Chimhyang Surpasses 10 Billion KRW in Cumulative Sales

Within Just 15 Months of Launch,
Consumers in Their 60s and Older Account for 40% of Purchases

KGC Ginseng Corporation announced on August 5 that its premium agarwood brand under CheongKwanJang, "Gidarim Chimhyang," has surpassed a cumulative sales total of 10 billion KRW.

Launched in April last year, Gidarim Chimhyang achieved sales of 10.2 billion KRW in just one year and three months. Of this, "Gidarim Chimhyangaek," a 100% pure agarwood decoction, accounted for 4.4 billion KRW in sales. In addition, "Gidarim Chimhyanghwan," a pill-type product formulated by blending agarwood with a plant-mixed concentrate, recorded 4.3 billion KRW in sales. By age group, consumers in their 60s and older, who are familiar with agarwood, accounted for 40% of purchases, while those in their 20s to 40s made up approximately 28%.

Agarwood is a resinous substance secreted by the agarwood tree when it is wounded, to protect and heal itself. The resin takes 10 to 20 years to accumulate and mature, and only a small amount can be harvested from a single tree, making it a highly valued ingredient since ancient times. It has also been specially utilized in major texts such as the Donguibogam and Bencao Gangmu, and is regarded as one of the world's three great fragrances, alongside ambergris from sperm whales and musk from musk deer.

The main origins of agarwood are Southeast Asian countries such as Indonesia and Vietnam, and there are known to be more than 20 different types. Among these, CheongKwanJang's Gidarim Chimhyang uses only Indonesian "Aquilaria malaccensis," registered in the Korea Food Code by the Ministry of Food and Drug Safety, as its raw material. To ensure high-quality raw material sourcing, a nine-step raw material traceability system is implemented to thoroughly verify the origin and purity of the ingredients from the source to the finished product.

Currently, Gidarim Chimhyang offers two product lines: decoction and pill. "Gidarim Chimhyangaek" is a 100% pure agarwood decoction that allows consumers to experience the essence of agarwood. Each ampoule contains 2g of high-concentration agarwood, providing a rapid and rich agarwood experience. The ampoule can be consumed directly or mixed with warm water to savor the taste and aroma of agarwood. "Gidarim Chimhyanghwan" is a pill-type product formulated by blending agarwood with plant concentrates such as Rehmannia, Liriope, Amomum, Ganoderma, Angelica, and Atractylodes, allowing consumers to experience the effects of agarwood even more strongly.

A representative from KGC Ginseng Corporation stated, "CheongKwanJang's long-standing commitment to sourcing original agarwood, through genetic analysis technology, local government certification, and a raw material traceability system, has been recognized by consumers," adding, "We will continue to research and develop products that consumers can trust and consume with confidence."

This content was produced with the assistance of AI translation services.