Hyundai Launches First Overseas Brand Fandom 'Hyundai Motor Club Japan'

Enhancing Brand Awareness in Japan
Experiencing Korean and Japanese Automotive Cultures

For the first time, a fandom supporting Hyundai Motor Company has emerged overseas.

On August 3, Hyundai Motor Company announced that it held the official launch event for its first overseas official brand fandom, "Hyundai Motor Club Japan," near Fujinomiya City, Japan. The event, which took place over two days and one night at the "Tree Line Chillax Field" campsite near Mount Fuji in Fujinomiya City, was attended by local Japanese members, Hyundai Motor Company officials, and representatives of the domestic Hyundai Motor Club members.

Hyundai Motor Company announced on the 5th that it held the official launch event for its first overseas official brand fandom, "Hyundai Motor Club Japan," near Fujinomiya City, Japan, on the 3rd. Members of Hyundai Motor Club (Korea) and Hyundai Motor Club Japan are taking a commemorative photo. Hyundai Motor Company

Participants shared their experiences and the appeal of driving Hyundai electric vehicles. They also discussed the operational know-how and activities of Hyundai Motor Club (Korea), which has grown into the largest automobile fandom in Korea, and explored plans for future collaboration.

Shimegi Toshiyuki, head of Hyundai Motor Japan (HMJ), who attended the event, stated, "The members of Hyundai Motor Club Japan will become the driving force behind the development of Hyundai electric vehicles in Japan." He added, "Through an electric vehicle lifestyle with Hyundai, I hope that owners around the world will be able to appreciate the value of Hyundai electric vehicles."

Hyundai Motor Company has been establishing a virtuous cycle by supporting the voluntary activities of its fandom, enhancing brand awareness as customers promote the product competitiveness and differentiated value of Hyundai vehicles, and utilizing customer demands to develop better products and services.

Founded in 2015 as a gathering of Hyundai vehicle owners and enthusiasts, "Hyundai Motor Club (Korea)" is a representative brand fandom. Currently, it has grown into a community of about 122,000 members who share automobile-related information and daily life, leading a healthy car culture.

A Hyundai Motor Company official stated, "The support and constructive criticism from customers who cherish and support Hyundai Motor Company have been a great driving force in our growth into a global top-tier automotive brand." He added, "Wherever there are Hyundai customers, we will listen to the voices of those who love Hyundai and support the expansion of our global fandom to promote Hyundai's unique, differentiated value."

This content was produced with the assistance of AI translation services.