Seven-Eleven's New Franchise Model 'New Wave' Wins at K-Design Award

First Unveiled Last Year as an Innovative Model to Strengthen Franchise Competitiveness
Company-Wide Plans to Continuously Expand the New Wave Model

Seven-Eleven announced on August 4 that its next-generation franchise model, 'New Wave,' has been named a Winner at the 2025 K-Design Award.

The K-Design Award, first launched in 2012, is considered one of the top three international design competitions in Asia. This year, more than 3,000 design works from 23 countries around the world were submitted, and the winners were selected through a fair and rigorous evaluation process by a global jury of 25 members.

Interior view of New Wave Origin branch. Provided by Seven Eleven.

New Wave is an innovative model first introduced in October last year to strengthen franchise competitiveness. It serves as a platform symbolizing the beginning of new changes in the New Retail era. Its core feature is the customization of products for customers, ranging from essential items such as food to emerging content like fashion and beauty. With a focus on modern and emotional spatial design, the goal is to build a bright and trendy brand image and enhance franchise competitiveness.

The interior design concept of the store is 'the harmony of diverse and sophisticated colors.' This aspect received significant attention during the K-Design Award judging. By using a variety of colors reminiscent of European fancy stores, Seven-Eleven has created a shopping space optimized for the modern lifestyle. In particular, the brand's iconic orange, green, and red colors are expressed through signage lighting, allowing the brand image to naturally permeate to customers. Additionally, the store walls are finished in white, green, and black by zone to add a sense of sophistication.

Seven-Eleven is actively expanding the New Wave model. Starting with the 'New Wave Origin Store' in October last year, the company has expanded its presence to key local hotspots, such as the 'New Wave Jongno Jaedong Store,' the 'New Wave Daejeon Dunsan Store,' and, most recently, the 'New Wave Jonggak Store' last month.

Since the conversion and opening as New Wave, sales-related indicators such as customer count and average transaction value have increased noticeably. Sales in core and growth categories for convenience stores, including ready-to-eat meals, wine, fresh food, and beauty products, have also grown by at least two times and up to fifteen times.

At the company-wide level, Seven-Eleven plans to secure brand competitiveness and business stability by focusing on expanding the New Wave model, enhancing the competitiveness of its PB Seven Select, sports marketing, global direct sourcing, differentiated alcoholic beverages, and O4O (Online to Offline) services as its main strategies.

Choi Jimi, Head of Facility Interior Team at Seven-Eleven, stated, "It is a tremendous achievement that the differentiated design value of Seven-Eleven New Wave has been recognized by a prestigious and trusted design award," adding, "As spatial consumption is now as important a shopping value as the products themselves, we will provide consumers with the highest level of shopping satisfaction."

This content was produced with the assistance of AI translation services.