Temu Joins International Trademark Association to Strengthen Intellectual Property Protection

Participation in the Anti-Counterfeiting Committee
"Creating a Trusted Shopping Environment"

On July 28, Temu, a Chinese e-commerce company, announced that it has joined the International Trademark Association (INTA) as a corporate member and will also participate in the association's Anti-Counterfeiting Committee.

INTA is a global association with more than 6,700 organizations and over 37,000 trademark professionals and brand owners from 181 countries around the world. The association conducts a variety of collaborative and policy activities to protect intellectual property rights. Through its membership in INTA, Temu aims to strengthen its position as a trusted online marketplace and participate more actively in global intellectual property protection initiatives based on industry-wide collaboration.

Previously, in May, Temu attended the INTA Annual Meeting held in San Diego, United States, where it participated in a session hosted by the Anti-Counterfeiting Committee. During this session, Temu played the role of chair, discussing the introduction of new technologies, examples of collaboration, and global anti-counterfeiting strategies with brand owners, government officials, and online platform representatives.

A Temu spokesperson stated, "Temu's participation in INTA and activities within the Anti-Counterfeiting Committee are evidence of our continued efforts to create a safe and trustworthy online shopping environment," and added, "We will make a tangible contribution to the protection of intellectual property rights through cooperation with the industry and various stakeholders."

Since its launch in 2022, Temu has continuously invested in technology and personnel to protect intellectual property rights. The company conducts strict pre-screening and compliance training for sellers, and operates 24-hour algorithm-based monitoring alongside manual reviews to constantly monitor the distribution of counterfeit goods. To make it easier to report rights infringements, Temu operates an IP protection portal and a brand registration system, and has established a dedicated internal expert team to respond quickly and accurately when complaints are received.

Temu is also currently participating in the "Online Platform Notice and Takedown Certification Program" organized by INTA. This program is an educational workshop that shares optimal response procedures and best practices to help e-commerce and social media platforms efficiently detect and remove counterfeit goods.

This content was produced with the assistance of AI translation services.