Dong-Eui University Professor Chiyong Kim Receives Best Paper Award from Korea Multimedia Society

Chiyong Kim, Professor in the Department of Game Engineering and Director of External Cooperation at Dong-Eui University, received the Best Paper Award at the 2025 MITA (International Conference on Multimedia Information Technology and Applications), an international academic conference hosted by the Korea Multimedia Society (President Byungkyu Kim). The event was held at the Grand Hyatt Jeju from July 21 to July 24, 2025.

From the left, Byungkyu Kim, President of the Korea Multimedia Society, and Chiyong Kim, Director of External Cooperation at Dong-Eui University. Provided by Dong-Eui University.

At this conference, more than 100 papers were presented. Experts shared their research findings and engaged in lively discussions through general paper sessions and two workshop tracks dedicated to special topics.

Professor Chiyong Kim and Yeowui Kwak, a doctoral student in the Department of Storytelling at the Dong-Eui University Graduate School, were honored with the award for their paper, "Drivers and Inhibitors of Sales Growth in TikTok Shop."

Professor Kim stated, "I am pleased that our research, which analyzed consumer behavior and market trends within the global platform TikTok, received such a positive evaluation. In this new era where digital content and commerce are converging, I will continue to pursue meaningful research that bridges academia and industry."

The Korea Multimedia Society was founded in Busan in 1997. With over 9,000 registered members, it is now the largest academic society in Korea in the fields of artificial intelligence, multimedia, and ICT technology applications.

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