NOL Boosts Advertising Efficiency with Appier... AI-Powered Personalized Targeting for Customers
Ad Exposure Based on User Data
Purchase Conversion Through Hyper-Personalized Recommendations
Global artificial intelligence (AI) advertising and marketing solutions company Appier announced on the 24th that it has achieved significant results in advertising efficiency and sales through a collaboration with the domestic leisure platform NOL. NOL has adopted Appier's AIBID and Retargeting solutions to increase sales through hyper-personalized recommendations and other strategies.
AIBID is an AI solution that leverages Appier's proprietary AI models and deep learning technology to precisely analyze user data and optimize targeting, enabling the large-scale acquisition of high-value users. The system identifies users with characteristics similar to those of customers with a high likelihood of making a purchase, and it analyzes users' interests and usage environments to determine which ads to display.
As a result, NOL has effectively secured high-value customers and achieved a 600% increase in installations and more than a 180% increase in return on ad spend (ROAS) compared to previous figures.
The Retargeting solution is designed to precisely identify and segment high-value users to maximize purchase conversions. Appier classifies users for targeting based on various customer behavior patterns, including purchase history, usage frequency, app visit status, and product page visits. In addition, by providing a personalized advertising experience powered by AI, NOL was able to raise its view-to-purchase rate to 71%.
Hot Picks Today
!["Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①](https://cwcontent.asiae.co.kr/asiaresize/93/2026051914165468840_1779167814.png)
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- "You Might Regret Not Buying Now"... Overseas Retail Investors Stirred by News of Record-Breaking Monster Stocks' IPOs
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- Ruling Party Launches 'Odtuk Campaign Team' for Local Election Losers... Campaign Support Begins on the 21st
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
Shin Donghan, NOL's performance marketing leader, stated, "We will continue to work with Appier to further enhance our marketing capabilities and drive even greater growth." Lee Bohyuk, head of ad solution sales at Appier Korea, said, "Through our collaboration with NOL, we have once again proven how much value AI-based targeting and personalization can create in the travel and leisure industry."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
