K2 Korea to Launch Nordisk in China... Joint Venture Planned

Signing Ceremony Held with Chinese Investment Firm BA Capital

On July 10, K2 Korea announced that it had held a signing ceremony with investment firm BA Capital to establish a joint venture for the entry of the outdoor brand Nordisk into China.

On the 8th, a signing ceremony was held for the establishment of Nordisk's joint venture in China. From left, Younghoon Jung, Chairman of K2 Korea Group; Erik Moller, CEO of Nordisk Headquarters; David He, BA Capital. Provided by K2 Korea.

The signing ceremony took place on July 8 at the residence of the Danish Ambassador in Seongbuk-gu, Seoul, with representatives from K2 Korea, Chinese investment firm BA Capital, and Nordisk headquarters in Denmark in attendance. This agreement marks the official procedure for establishing a joint venture based on a strategic partnership, alongside the signing of a license agreement for Nordisk's entry into the Chinese market. The event was attended by Erik Moller, CEO of Nordisk headquarters; Younghoon Jung, Chairman of K2 Korea Group; David He of BA Capital; and Philip Alexander Halkvist, Deputy Ambassador of Denmark to Korea.

The joint venture aims to create significant synergy for Nordisk's successful entry into the Chinese market by combining K2 Korea’s brand management experience, BA Capital’s distribution and investment infrastructure in China, and the identity and global sensibility of Nordisk headquarters.

Nordisk is an outdoor brand that originated in Denmark in 1901. In February 2023, K2 Korea Group launched Nordisk’s apparel line in Korea for the first time, leveraging the brand’s philosophy and sensibility. The brand has quickly established a presence in the market through differentiated product planning and operational capabilities, thereby increasing its brand value.

Erik Moller, CEO of Nordisk, stated, “The potential and achievements that the Nordisk brand has demonstrated in Korea have been very impressive. I am very pleased that, through this agreement, we can now introduce Nordisk to the Chinese market as well.”

Younghoon Jung, Chairman of K2 Korea Group, said, “Nordisk has successfully established itself in Korea and resonated emotionally with consumers. Based on this experience, we believe we can achieve meaningful results in the Chinese market as well. We will further expand Nordisk’s influence in the Asian market, leveraging the strategic partnership among Korea, China, and Denmark.”

This content was produced with the assistance of AI translation services.