K-beauty Platform Zoles Forms Strategic Partnership with Chilean Distributor

Accelerating Expansion into the South American Market through Partnership with YEPPO
Supporting Zoles Platform Brands' Entry into Chile's Online and Offline Channels

Barunson announced on July 9 that its K-beauty specialized platform, Zoles, has entered into a strategic partnership with Chilean distributor YEPPO. The company plans to accelerate its expansion into the South American market, using Chile as a key base.

Through this partnership, Zoles will expand its offline distribution network in Chile and introduce K-beauty brands available on its platform to YEPPO stores. The company aims to support the local entry of K-beauty brands and increase their brand awareness in the region.

Zoles directly sells Korean cosmetics to more than 180 countries worldwide. In the South American market, the company records monthly sales of 1 million dollars. Chile is a region within South America that shows particularly high interest in K-beauty and K-culture. The company explained that this partnership could serve as a new growth opportunity.

YEPPO is a complex cultural space that operates five K-culture multi-complex stores in the Santiago area of Chile. In addition to K-beauty, visitors can experience various aspects of Korean culture, including K-pop merchandise, Insaengnecut (self-photo booths), and K-food experiences. YEPPO is currently preparing to open more than 10 new stores at major Santiago subway stations.

A representative from Barunson stated, "K-beauty has now evolved beyond simple product exports to become an experience-driven industry that delivers Korean culture and lifestyle together. Through our cooperation with YEPPO, we aim to successfully establish a combined model of K-beauty and K-culture in the South American market and lead the global expansion of Korean brands."

This content was produced with the assistance of AI translation services.