Dunkin' and HiteJinro Collaborate to Launch 'Zero Alcohol Coolata'

Reflecting the 'Sober Life' Trend
Blending Pomelo Aroma with Lemon and Carbonation

Dunkin', operated by B-R Korea, announced on July 8 that it has launched the 'Hite Zero Alcohol Coolata (for adults)' as its beverage of the month for July in collaboration with HiteJinro Beverage.

Dunkin' reinterpreted HiteJinro Beverage's non-alcoholic drink as its signature Coolata product, in response to the growing 'sober' trend among younger consumers who enjoy alcohol in a lighter way.

Dunkin' launches 'Hite Zero Alcohol Coolata (for adults)'. B-R Korea

The 'Hite Zero Alcohol Coolata (for adults)' blends the 'Hite Zero 0.00' product with a pomelo-flavored base developed by Dunkin', allowing customers to enjoy both the sweet and refreshing aroma of tropical pomelo and the cool texture of crushed ice. Lemon juice and a hint of carbonation are also added. It is released as a non-alcoholic beverage for adults with 0.00% alcohol content.

A Dunkin' representative said, "With the rising popularity of non-alcoholic beverages, we have introduced a new limited-edition Coolata for summer that offers a unique experience for the younger generation enjoying a sober lifestyle."

Dunkin' is also showcasing a summer pairing concept by launching the 'Crunch Caramel Honey Peanut' donut earlier this month, which goes well with refreshing drinks.

This content was produced with the assistance of AI translation services.