Gangnam Unnie and Korea Tourism Organization Launch Campaign to Attract Japanese Tourists for K-Beauty Medical Experiences

Joint Campaign for Japanese Tourists to Book K-Beauty Medical Services via Gangnam Unnie

On July 1, Healing Paper, the operator of the K-beauty medical platform 'Gangnam Unnie,' announced that it has signed an MOU with the Korea Tourism Organization to jointly launch the 'Supporting Your First Step in K-Beauty Medical Care' campaign targeting Japanese tourists visiting Korea.

This campaign was designed to expand the number of Japanese visitors to Korea in response to growing Japanese interest in experiencing K-beauty medical care. It also aims to increase per capita tourism spending by Japanese tourists, which remains relatively low compared to visitors from other countries.

The campaign will run for four months, from July 1 to October 31. Japanese tourists who book a medical experience in Korea through the Gangnam Unnie Japanese application and upload their campaign experience on social media will receive a 'beauty coupon.' In addition, those participating in the campaign will be provided with a K-beauty travel kit related to visiting Korea during this period.

Gangnam Unnie and the Korea Tourism Organization plan to use this campaign as a starting point to further increase Japanese tourists’ experiences with beauty medical services in Korea, thereby attracting more visitors. They also aim to expand the K-culture market, encompassing culture, food, and beauty.

Hong Seungil, CEO of Healing Paper, said, "Last year, spending by foreign visitors on beauty medical care in Korea surpassed 1.3 trillion won, proving that Korea's beauty medical industry is making a significant contribution to attracting foreign tourists. Gangnam Unnie has supported this effort by providing a platform that enables tourists to easily book beauty medical experiences and share their reviews after their visits. Through this collaboration with the Korea Tourism Organization, we expect to make an even greater contribution to attracting Japanese tourists and increasing tourism spending by establishing K-beauty medical experience programs and systematic marketing."

This content was produced with the assistance of AI translation services.