CleanNara Successfully Concludes 'Cooling Towel Booth' Event with DaysDays

Held at Banyan Tree Hotel in Jung-gu, Seoul on June 26

CleanNara announced on June 27 that it successfully concluded the 'CleanNara Cooling Towel' event held in collaboration with the swimwear brand DaysDays.

The event booth for 'CleanNara Cooling Towel' showcased at Banyan Tree Seoul in collaboration with DaysDays. CleanNara

On June 26, CleanNara set up a CleanNara Cooling Towel event booth at the 'DaysDays Welcome Summer Party' held at Banyan Tree Club & Spa Seoul in Jung-gu, Seoul. The event was attended by a total of about 500 people, including influencers, YouTube and short-form creators.

This collaboration was planned based on the shared goal of both brands?CleanNara and DaysDays?to promote a 'healthy way to enjoy a stylish summer.' The aim was to allow customers, including the MZ generation (Millennials and Generation Z), to experience cooling products naturally in their daily lives.

In addition, to ensure that customers could directly experience the coolness, fragrance, and emotional appeal of the brand on-site, all participants were given CleanNara Cooling Towel products and merchandise. The CleanNara Cooling Towel, launched in April, is a product with a powerful cooling effect that lowers the temperature by about 9 degrees Celsius the moment it touches the skin. It can be used not only in daily life but also in a variety of situations such as outdoor activities, exercise, and camping.

A CleanNara representative said, "This event was unique in that it allowed customers to directly experience both the emotional appeal and efficacy of the CleanNara Cooling Towel, beyond simply exposing the product." The representative added, "We plan to continue introducing experience-focused promotions tailored to seasonal lifestyles, and to sensibly communicate CleanNara's unique brand philosophy in the future."

This content was produced with the assistance of AI translation services.