Covercerman Accelerates KEEK's Expansion in Japan... Strengthens Online and Offline Distribution Channels

Popup Stores Planned in Japan for the Second Half of the Year

On June 25, Covercerman announced that it is accelerating its push into the Japanese market for its lifestyle tech brand 'KEEK' and is actively strengthening both online and offline distribution channels.

Covercerman is accelerating its push into the Japanese market for 'KEEK' and is actively strengthening both online and offline distribution channels. Covercerman

Covercerman entered the Japanese market last year through a collaboration with Itochu Corporation. In February, the company quickly established local offline distribution bases by placing KEEK products in LOFT's Ginza and Shibuya stores, which are among the largest variety shops in Japan.

In particular, the export value of KEEK's flagship product, 'Pillowdy,' surged by more than 450% last month compared to the previous month.

To further expand KEEK's brand presence in the Japanese market, Covercerman, in partnership with Itochu Corporation, launched an official Japanese online mall. The company introduced major techwear products featuring Covercerman's textile technology, including Pillowdy, windbreakers, and vests.

In the second half of this year, Covercerman also plans to open new popup stores in Japan, including in Tokyo and Osaka.

Lee Jaeho, CEO of Covercerman, stated, "The Japanese market is a key hub in KEEK's global strategy, and securing brand competitiveness is our top priority. We will continue to do our best to firmly establish KEEK's unique brand value in the Japanese market through advanced services and partnerships."

This content was produced with the assistance of AI translation services.