Monomas Visits the iON Exhibition... Hankook Tire Strengthens Digital Communication with the MZ Generation

Digital Content Collaboration with Monomas Unveiled
Highlighting Leadership in the Global Electric Vehicle Tire Market

Hankook Tire & Technology (Hankook Tire) is strengthening its communication with the MZ generation by promoting its electric vehicle racing tire, iON.

Digital content introducing the Monomas collaboration Aeon released by Hankook Tire on the 20th. Provided by Hankook Tire

On the 20th, Hankook Tire announced that it had released digital content in collaboration with Monomas on its official Instagram channel.

Monomas is a virtual influencer inspired by Mars exploration robots. Since 2023, Hankook Tire has carried out multiple projects with Monomas to share iON's top-tier technology with global MZ generation consumers.

The latest content was produced with the concept of introducing Monomas, who visits the iON exhibition, to the seven iON product lines. The company aims to highlight the diversity of the lineup based on the needs of electric vehicle drivers and to reinforce its innovative technology, which leads the global electric vehicle tire market, among the MZ generation.

To commemorate the release of the digital content, a social network service (SNS) participation event is also being held. Until the 25th, those who follow the official domestic Instagram account, click 'Like,' and leave the correct answer to the quiz posted on the event post in the comments, will be entered into a drawing to receive a prize.

Hankook Tire plans to sequentially release additional content that expresses iON's technological innovation from various perspectives. The next content will be set against the backdrop of the Formula E races held in Berlin, Germany, and London, United Kingdom. Monomas will take on the role of 'iON test driver' to deliver dynamic racing content.

Meanwhile, the iON lineup consists of the performance tire 'iON Evo,' the all-season 'iON Evo AS,' and the winter tire 'iON i*cept.' Its strengths include excellent electric efficiency, grip, low noise, and low rolling resistance. In addition, with over 300 specifications ranging from 16 to 22 inches, the tires can be applied to most electric sedans and sport utility vehicles (SUVs).

This content was produced with the assistance of AI translation services.