Lotte Wellfood Launches Sugar-Free Version of "Mok Candy"

Incorporating Wellness into Steady-Seller Brands
Expanding Consumer Choices and Enhancing Competitiveness

On June 19, Lotte Wellfood announced the launch of "Mok Candy Zero," a sugar-free version of its popular "Mok Candy."

"Mok Candy Zero" uses the alternative sweetener isomalt instead of sugar, allowing consumers to enjoy the same refreshing taste and aroma of the original Mok Candy without guilt. The product retains the signature quince extract and herbal extract of Mok Candy, delivering a cooling and soothing sensation to the mouth and throat. The package design maintains a visual connection to the original Mok Candy, but has been differentiated to clearly indicate that it is a sugar-free product.

Mok Candy Zero was developed as part of a strategy to strengthen the steady-seller brand lineup. By incorporating wellness elements such as sugar-free and low-sugar options into steady-seller brands, the company aims to appeal to a wider range of consumers. The plan is to provide a good choice not only for health-conscious consumers, but also for those who want to enjoy familiar everyday snacks without worry.

A Lotte Wellfood representative stated, "We are enhancing our competitiveness in the market by incorporating wellness elements into our existing mega-brands," adding, "This year, we are expanding consumer choices by applying wellness trends such as low-sugar concepts to our major brands like 'World Cone,' 'Seolreim,' and 'Dwaejibar.'

This content was produced with the assistance of AI translation services.