HwaHae Supports Overseas Expansion of SME Beauty Brands at 'CosmoBeauty Seoul'

Participating as a Dedicated Platform Supporting SMEs
Connecting Overseas Buyers and Brands

HwaHae Global, the operator of the beauty platform HwaHae, announced on June 13 that it participated in the '2025 CosmoBeauty Seoul X K-Beauty Festa' as a dedicated platform supporting small and medium-sized enterprises.

CosmoBeauty Seoul is a cosmetics and beauty industry exhibition that began in 1987. This year, it was held from May 28 to 30 at COEX in Seoul. More than 160 overseas buyers participated, and a record-breaking 12,000 domestic and international creators and general visitors attended the event.

At this event, HwaHae operated the 'Beauty Platform Zone,' introducing products from 10 companies, including Needly, LiveM, Makeprem, Be:Lab, Shionly, Skin&Lab, Esch, ELT, Isntree, and HapaKristin. HwaHae also exhibited 22 competitive brands that were unable to participate with their own booths. Over 700 global creators visited the booths, experienced the products firsthand, and created content to help promote K-beauty brands.

Kim Kyungil, CEO of HwaHae Global, stated, "This event demonstrated that HwaHae is evolving from a review platform into a global beauty platform that practically supports the overseas expansion of small and medium-sized brands. We will continue to strengthen our role as a platform encompassing the entire K-beauty ecosystem, from data-driven brand discovery to supporting global expansion."

This content was produced with the assistance of AI translation services.