Adforus Launches AI Data Refinement Platform... 'Strengthening AI Value Chain'

Shinyoung SPAC No.8 merger candidate Adforus announced on June 9 that it has launched its proprietary artificial intelligence (AI) training data refinement platform, 'Hesis.' Adforus plans to strengthen its AI capabilities and accelerate its transition to a data-centric business model, with Hesis at the core.

Hesis is equipped with functions that not only classify existing data but also segment and optimize data for AI training. For AI technologies to be utilized efficiently, the consistency and structuring of training data are crucial. Adforus designed Hesis to automatically classify advertising performance data according to standardized criteria and to create purpose-driven datasets by campaign, time slot, and channel.

Adforus intends to accelerate growth by enhancing its AI-related capabilities centered on Hesis. The company plans to integrate Hesis as a core module within its recently launched Palantir 'Foundry'-type advertising data operating system (OS) 'Atier,' internalizing a structure that covers data collection, refinement, and training. According to the company, this value chain internalization will enable real-time inspection and utilization of AI training data within internal business processes.

Based on its multiple proprietary data platforms, Adforus currently classifies data to support customer decision-making based on data sources and project performance. Recently, the company integrated its accumulated data from the past 10 years on its own platforms to build Atier, thereby strengthening its capabilities in providing customized strategic consulting for clients. Through its proprietary platform Cubemine, Adforus has also entered the AI machine learning-based scenario optimization service market.

An Adforus representative stated, "To fully implement AI technologies, we have launched our own AI training data refinement platform based on our data refinement capabilities," adding, "We will further advance our data refinement technology, which plays a critical role in AI performance, to maximize the accuracy of advertising performance prediction and strategy simulation."

He continued, "With the launch of Hesis as a starting point, we will gradually expand advanced AI functions, including not only the recently entered machine learning-based scenario automation, but also creative generation using generative AI, performance prediction, and automatic generation of customized client reports. By focusing on differentiated data-related technologies, we aim to further advance our strategic planning capabilities and establish a solid position as the 'Palantir of the advertising industry,' accelerating our growth."

This content was produced with the assistance of AI translation services.