Hyundai Livart Holds "Furniture Lab Never Seen Before" Pop-up Event in Seongsu-dong

A Variety of Interactive Content Available

Hyundai Livart announced on June 9 that it will hold a "Furniture Lab Never Seen Before" pop-up event at the Handsome flagship store "EQL GROVE" located in Seongsu-dong, Seongdong-gu, Seoul, until June 29.

This event has been organized to showcase the furniture planning and production process that embodies the differentiated values pursued by Hyundai Livart's products.

Exhibition space and visitors inside the event hall. Hyundai Livart

At the event, visitors can see idea sketches created by furniture designers who drew inspiration from nature and everyday life, such as petals, waterfalls, and temples, as well as the process of turning these ideas into actual furniture pieces. The event will also unveil the "curved surface processing technology," considered an essential element of luxury furniture overseas, and will exhibit items such as the "Arbe Sofa," which features a solid wood frame crafted with this technology into curved shapes.

In addition, a variety of interactive experiences will be available, including a quiz event, flea market, and one-day classes. Video content expressing the structure and design inspiration of Hyundai Livart furniture through media art will also be presented. There will also be a booth introducing the interior package "The Room Solution."

A Hyundai Livart representative stated, "This space was prepared to showcase the authenticity and premium technology embodied in our products and to share our brand values," adding, "We will continue to establish ourselves as a company that consistently delivers new customer experiences through differentiated content."

This content was produced with the assistance of AI translation services.