Suncheon City Supports 'Win-Win Marketing' Event to Promote Plum Consumption

Suncheon City participated in the plum "Win-Win Marketing Event" held at Nonghyup Hanaro Mart Seoul Yangjae Branch to promote plums and boost consumption, donating 10 million KRW in sponsorship funds. Photo by Suncheon City

On June 5, Suncheon City (Mayor Noh Gwan-gyu) announced that it participated in the plum "Win-Win Marketing Event" held at Nonghyup Hanaro Mart Seoul Yangjae Branch from May 29 to June 20 to promote Suncheon plums and boost consumption, donating 10 million KRW in sponsorship funds.

This event, organized by Nonghyup Economic Holdings, raised a total of 100 million KRW in joint sponsorship funds from Home&Shopping Co., Ltd. (50 million KRW), Suncheon City (10 million KRW), Gwangyang City (20 million KRW), Hadong County (10 million KRW), and Suncheon Nonghyup (10 million KRW).

The event was designed as a win-win cooperation platform to provide producers with a stable sales channel for plum products and to offer consumers the opportunity to purchase at affordable prices. Since 2017, Suncheon City has been delivering win-win sponsorship funds every year to promote and boost the sales of Suncheon plums.

The sponsorship funds will be used to support discounts on plum products during the plum sales event, which will take place at Nonghyup Hanaro Mart stores and local food direct markets nationwide until June 20. A total of 50,000 boxes of plum products will be sold with win-win marketing stickers attached, and consumers can purchase them at discounts ranging from 8% up to a maximum of 14%.

A city official stated, "This win-win marketing event is a great opportunity for plums, harvested with the dedication and hard work of local farmers, to be offered to consumers at more reasonable prices," adding, "We will continue to prepare various plans to help revitalize local agriculture through expanded sales channels and promotional activities."

This content was produced with the assistance of AI translation services.