Gyeonggi Tourism Organization Steps Up to Attract Chinese Tourists... Signs MOU with Major Local Agency

The Gyeonggi Tourism Organization has launched efforts to attract Chinese tourists.

On the 27th, the Gyeonggi Tourism Organization announced that it had established a cooperative framework with Tongcheng Travel, located in Suzhou, Jiangsu Province, and signed a 'Memorandum of Understanding (MOU) on Tourism Marketing Cooperation.' This partnership is timed to coincide with the implementation of the visa-free group travel policy for Chinese tourists scheduled for the third quarter of this year (July to September), as well as the peak travel season during the summer vacation and holiday period in July and August.

Gyeonggi Province previously established a sisterhood relationship with Jiangsu Province in June of last year. Tongcheng Travel is one of the leading online travel agencies (OTA) in China, with approximately 200 million official members in the country.

Gyeonggi Tourism Organization is taking a commemorative photo after holding an agreement ceremony to attract tourists at Tongcheng Travel Agency in Jiangsu Province, China on the 27th. Provided by Gyeonggi Tourism Organization

Under this agreement, the two organizations will pursue various collaborative projects, including: joint marketing to attract Chinese tourists during major peak travel seasons; development and promotion of new products utilizing Gyeonggi Province's diverse content; and joint efforts to advance sustainable tourism industries in both countries and lead global trends.

In particular, the Gyeonggi Tourism Organization attracted over 300 visitors to Gyeonggi Province last July and August, including art exchange groups, Taekwondo exchange groups, and family travelers from sister regions such as Liaoning Province and Guangdong Province.

This year as well, the organization plans to closely collaborate with major Chinese travel companies such as Tongcheng Travel to target key segments including Chinese family travelers, MZ generation female consumers, cultural exchange groups, and corporate incentive travel groups.

Cho Wonyong, President of the Gyeonggi Tourism Organization, stated, "In response to the decline in demand for travel to Korea caused by domestic political instability since the end of last year, we have focused on overcoming the crisis early by introducing the nation's first foreign traveler safety insurance in the first half of this year and launching campaigns such as the 'Real Korea Gyeonggi Welcome Campaign.' He added, "Once domestic politics stabilize following the presidential election, we expect foreign travelers' confidence in visiting Korea to recover, and we plan to proactively prepare for this."

This content was produced with the assistance of AI translation services.