Hyundai Steel Hosts 'Customers Day' at WRC Portugal Rally

Strengthening Technical Cooperation with European Clients

Hyundai Steel announced on May 27 that it had invited major European clients to the World Rally Championship (WRC) Portugal Rally and hosted a Customers Day event at the venue.

This event was organized to further strengthen cooperative relationships with client companies, based on Hyundai Steel’s stable operation of its automotive steel sheet business in the European market. Through this initiative, Hyundai Steel aims to showcase its technological capabilities and help enhance the business competitiveness of its clients.

Employees of Hyundai Steel and global client companies posing together for a commemorative photo at the Customers Day event. Photo by Hyundai Steel

During the event, a technical meeting was held focusing on various topics, including automotive steel sheet production technology, the U.S. electric arc furnace steel mill project, the current status of establishing an electric arc furnace-blast furnace hybrid process, and performance evaluation results of carbon-reducing products. Hyundai Steel highlighted its world-class technological capabilities and business operation expertise, further strengthening its partnerships with client companies.

Hyundai Steel also emphasized its plan to expand collaboration with global clients by establishing a system that can actively respond to environmental and industrial regulatory changes worldwide and by providing customized technical solutions for clients.

After the meeting, client representatives visited the WRC service park, where rally cars featuring the Hyundai Steel logo were on display, and directly confirmed that key components of the vehicles used steel materials supplied by their companies. They then visited the stadium to experience the atmosphere firsthand by watching the actual rally alongside fans from around the world.

A Hyundai Steel representative stated, "This event was a great opportunity to promote our global technological competitiveness," adding, "We will continue to expand our contact points with global clients and actively promote our technical and business capabilities."

Meanwhile, Hyundai Steel has been an official sponsor of Hyundai Motorsport since 2015, raising its brand awareness through global rally competitions. Starting in 2026, the company plans to broaden its connections with new global clients through Genesis's participation in the Le Mans 24 Hours race.

This content was produced with the assistance of AI translation services.