A Daily Patriotism Campaign
with the Patriots and Veterans Affairs Character "Bobo"

The Busan Regional Office of Patriots and Veterans Affairs (Director Namil Lee) has collaborated with the Busan Gyeongnam Milk Cooperative (President Kang Laesu) to release a limited edition Busan Milk package commemorating the Month of Patriots and Veterans in June. This special edition is available exclusively from May to June.

Special Edition Busan Milk for the Month of Patriots and Veterans.

Special Edition Busan Milk for the Month of Patriots and Veterans.

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This limited edition package features the official character of the Ministry of Patriots and Veterans Affairs, Bobo, along with the phrase "We deeply engrave the noble sacrifice for our country," allowing consumers to naturally reflect on the meaning of patriotism in their daily lives. The design is applied to the 900ml Busan Milk product, which is available in stores.


In addition, the Busan Regional Office of Patriots and Veterans Affairs is holding an online participatory campaign titled "Patriotism Starts Here" certification photo event. Consumers who purchase the commemorative package and upload related photos to the website will be eligible for a prize drawing. The event runs from the 14th to June 30.


The Month of Patriots and Veterans in June is dedicated to honoring the noble sacrifices of patriotic martyrs and fallen heroes who served the nation, as well as to raising public awareness and spreading the culture of remembrance. Every year, a variety of memorial and appreciation events are held nationwide throughout the month.


An official from the Busan Regional Office of Patriots and Veterans Affairs stated, "We are pleased to be able to convey the meaning of patriotism through a milk package that people encounter in their daily lives. We especially thank the Busan Gyeongnam Milk Cooperative for their active participation in this collaboration. Moving forward, we will continue to foster a society where patriotism is alive in everyday life through public-private cooperation."





This content was produced with the assistance of AI translation services.

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