8th Year of the Campaign... Preventing Early Morning and Nighttime Traffic Accidents

KB Insurance announced on the 9th that it held the "Sparkling Campaign" for elderly paper collectors at Uijeongbu Police Station in Gyeonggi Province on the 8th to mark Parents' Day.


On the 8th, KB Insurance held the "Sparkling Campaign" for elderly traffic safety at the Uijeongbu Police Station in Gyeonggi Province and conducted a safety equipment delivery ceremony for elderly paper collectors. From the left, Lee Sangyeop, Chief Superintendent of Uijeongbu Police Station, and Lee Youngchan, Head of Brand Promotion at KB Insurance, are taking a commemorative photo. Photo by KB Insurance

On the 8th, KB Insurance held the "Sparkling Campaign" for elderly traffic safety at the Uijeongbu Police Station in Gyeonggi Province and conducted a safety equipment delivery ceremony for elderly paper collectors. From the left, Lee Sangyeop, Chief Superintendent of Uijeongbu Police Station, and Lee Youngchan, Head of Brand Promotion at KB Insurance, are taking a commemorative photo. Photo by KB Insurance

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KB Insurance has been running the campaign since 2018. Now in its eighth year, the campaign is a social contribution activity that provides safety education and distributes safety equipment to prevent traffic accidents.


The company focused on the reality that elderly people who collect waste paper on the streets to make a living are constantly exposed to the risk of traffic accidents, especially during early morning or nighttime hours.


This year, in particular, the campaign was held in Uijeongbu, home to the KB Insurance Stars volleyball team, further strengthening cooperation with the local community.



KB Insurance signed a business agreement with Uijeongbu Police Station to prevent traffic accidents and delivered 300 sets of traffic safety items?including safety vests, Dandiba (reflective ropes), gloves, and masks?to elderly paper collectors in the Uijeongbu area.


This content was produced with the assistance of AI translation services.

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